{"id":19516,"date":"2023-08-08T19:40:46","date_gmt":"2023-08-08T19:40:46","guid":{"rendered":"https:\/\/seznam-novinek.cz\/?p=19516"},"modified":"2023-08-08T19:40:47","modified_gmt":"2023-08-08T19:40:47","slug":"trendy-v-e-commerce-na-nasledujici-roky","status":"publish","type":"post","link":"https:\/\/www.seznam-novinek.cz\/?p=19516","title":{"rendered":"Trendy v e-commerce na n\u00e1sleduj\u00edc\u00ed roky"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">S p\u0159ib\u00fdvaj\u00edc\u00edmi technologick\u00fdmi inovacemi a st\u00e1le se m\u011bn\u00edc\u00edmi spot\u0159ebitelsk\u00fdmi n\u00e1vyky se sv\u011bt e-commerce neust\u00e1le vyv\u00edj\u00ed. Zde jsou n\u011bkter\u00e9 trendy, kter\u00e9 mohou ovlivnit oblast e-commerce v n\u00e1sleduj\u00edc\u00edch letech:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalizace<\/strong>: Personalizovan\u00fd obsah a z\u00e1kaznick\u00e1 zku\u0161enost se st\u00e1vaj\u00ed st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edmi. To znamen\u00e1, \u017ee e-shopy budou muset poskytnout p\u0159izp\u016fsoben\u00e9 doporu\u010den\u00ed produkt\u016f, personalizovan\u00fd obsah a c\u00edlen\u00e9 reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um\u011bl\u00e1 inteligence a strojov\u00e9 u\u010den\u00ed<\/strong>: AI a strojov\u00e9 u\u010den\u00ed jsou st\u00e1le v\u00edce vyu\u017e\u00edv\u00e1ny k vylep\u0161en\u00ed z\u00e1kaznick\u00fdch zku\u0161enost\u00ed, od chatbot\u016f a automatizace z\u00e1kaznick\u00e9 podpory a\u017e po p\u0159edpov\u011bdi n\u00e1kupn\u00edho chov\u00e1n\u00ed a personalizaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mobiln\u00ed n\u00e1kupy<\/strong>: V\u00fdznam mobiln\u00edho nakupov\u00e1n\u00ed st\u00e1le roste. <a href=\"https:\/\/www.upgates.cz\/\">E-shopy<\/a> budou muset optimalizovat sv\u00e9 webov\u00e9 str\u00e1nky pro mobiln\u00ed za\u0159\u00edzen\u00ed a zv\u00e1\u017eit v\u00fdvoj mobiln\u00edch aplikac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Soci\u00e1ln\u00ed prodej<\/strong>: Prodej p\u0159\u00edmo prost\u0159ednictv\u00edm <a href=\"https:\/\/www.upgates.cz\/a\/jak-komunikovat-se-svymi-zakazniky-na-socialnich-sitich\">soci\u00e1ln\u00edch m\u00e9di\u00ed<\/a>, jako jsou Facebook, Instagram nebo TikTok, se st\u00e1v\u00e1 st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Tato platformy umo\u017e\u0148uj\u00ed z\u00e1kazn\u00edk\u016fm nakupovat p\u0159\u00edmo z jejich feed\u016f, co\u017e zjednodu\u0161uje proces n\u00e1kupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Udr\u017eitelnost<\/strong>: Spot\u0159ebitel\u00e9 se st\u00e1vaj\u00ed st\u00e1le v\u011bdom\u011bj\u0161\u00edmi o dopadu jejich n\u00e1kup\u016f na \u017eivotn\u00ed prost\u0159ed\u00ed. E-shopy, kter\u00e9 nab\u00edzej\u00ed udr\u017eiteln\u00e9 produkty a pracuj\u00ed na minimalizaci sv\u00e9ho environment\u00e1ln\u00edho dopadu, mohou o\u010dek\u00e1vat r\u016fst z\u00e1jmu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Augmented Reality (AR) a Virtual Reality (VR)<\/strong>: AR a VR technologie mohou nab\u00eddnout z\u00e1kazn\u00edk\u016fm mo\u017enost &#8222;vyzkou\u0161et&#8220; produkty virtu\u00e1ln\u011b p\u0159ed n\u00e1kupem. To m\u016f\u017ee b\u00fdt obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e9 pro n\u00e1kup n\u00e1bytku, oble\u010den\u00ed, kosmetiky a dal\u0161\u00edch podobn\u00fdch produkt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Omnichannel retail<\/strong>: Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed plynul\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek na r\u016fzn\u00fdch platform\u00e1ch a za\u0159\u00edzen\u00edch. Omnichannel retail, kter\u00fd integruje fyzick\u00e9 obchody, e-shopy, soci\u00e1ln\u00ed m\u00e9dia a dal\u0161\u00ed prodejn\u00ed kan\u00e1ly, se st\u00e1v\u00e1 normou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echny tyto trendy nazna\u010duj\u00ed, \u017ee e-commerce bude pokra\u010dovat v rychl\u00e9m tempu inovac\u00ed a v\u00fdvoje. <a href=\"https:\/\/www.upgates.cz\/a\/2-jak-si-jednoduse-a-levne-zalozit-vlastni-e-shop\">\u00dasp\u011b\u0161n\u00e9 e-shopy<\/a> budou muset b\u00fdt schopny se p\u0159izp\u016fsobit t\u011bmto trend\u016fm, aby z\u016fstaly konkurenceschopn\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S p\u0159ib\u00fdvaj\u00edc\u00edmi technologick\u00fdmi inovacemi a st\u00e1le se m\u011bn\u00edc\u00edmi spot\u0159ebitelsk\u00fdmi n\u00e1vyky se sv\u011bt e-commerce neust\u00e1le vyv\u00edj\u00ed. Zde jsou n\u011bkter\u00e9 trendy, kter\u00e9 mohou ovlivnit oblast e-commerce v n\u00e1sleduj\u00edc\u00edch letech: Personalizace: Personalizovan\u00fd obsah a z\u00e1kaznick\u00e1 zku\u0161enost se st\u00e1vaj\u00ed st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edmi. To znamen\u00e1, \u017ee e-shopy budou muset poskytnout p\u0159izp\u016fsoben\u00e9 doporu\u010den\u00ed produkt\u016f, personalizovan\u00fd obsah a c\u00edlen\u00e9 reklamy. Um\u011bl\u00e1 inteligence a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-19516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novinky"],"_links":{"self":[{"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts\/19516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19516"}],"version-history":[{"count":1,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts\/19516\/revisions"}],"predecessor-version":[{"id":19518,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/posts\/19516\/revisions\/19518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=\/wp\/v2\/media\/19517"}],"wp:attachment":[{"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seznam-novinek.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}